Author: Joanna Biegacz, Recruitment Lead, NBC IT Outsourcing
4 min read
Author: Joanna Biegacz, Recruitment Lead, NBC IT Outsourcing
4 min read
Haven’t you had the impression lately that it’s getting crowded on LinkedIn? You can find great business profiles, as well as those that seem to be shrouded in mystery. Or maybe you would like to have fresh job offers at your fingertips, but you’re afraid you’ll disappear among hundreds of other professionals? There is a remedy so that everyone can find a place for themselves on LinkedIn!
In the IT industry, LinkedIn has become a kind of a bridge between software development specialists and recruiters. If you are the “IT man”, stop for a moment and think: how often do you hear the statement that people in the industry get a lot of job offers on LinkedIn? Probably every day. Or maybe you are a person who would like to get more of these offers, or, what is important, you want these offers to be 100% in line with your competences and expectations? I guess everybody cares about that. 🙂 Let’s not fool ourselves – very often LinkedIn profiles are quite sparingly completed, which can result in some kind of guessing fun for recruiters.
An example? Here you go: “Ok. The candidate writes that he is a Front-end developer – but wait a minute… Is he using Angular or React? He didn’t write that, but, well, I’ll get back to him, maybe my offer will be a perfect match!” – I suspect that such words have appeared in the minds of every recruiter more than once. And then it turns out that such a message goes into the world and someone on the other side is offended by the mismatched offer. 🙂 Let’s make life easier for ourselves and take care of the quality of our profile on LinkedIn.
If you want to get more job offers that will be perfect for you, or you just want to present yourself professionally – read till the end, this article is for you!
Indeed! Where are you going, why are you here, who do you want to reach?
Thinking about your place in the network (in this case on LinkedIn) is the best possible start. Before you start preparing your professional profile, think about what you would like to present to people who visit it. How do you want to get them interested? Remember that your profile becomes your business card on the web and it’s up to you what it will look like. If you have a Linkedin account and you allow for it to be searchable on the web, type your name in google. What’s most likely to appear at the top of the list? Your Linkedin profile! Unless your name is Robert Lewandowski, Krzysztof Krawczyk, or Magda Gessler. 😉 Remember that often – although we are not aware of this – others check information about us online. So let’s make sure you look your best! Since LinkedIn is likely to be the place someone will visit after such a search, let’s show him or her our best side.
The most important first step
Just one click on your name on Linkedin and suddenly everyone is in your world. You shouldn’t judge a book by its cover, but you should remember that the first impression is made… only once. 😉 So, how to complete the first section of the profile?
First and last name – it’s that simple.
Profile photo – Linkedin is not a beauty contest, neither is it the best beachwear competition, nor the ranking of the best party, so maybe it’s worthwhile to keep your holiday and party photos in a private album. I’m not talking about you jumping into a suit and taking a very serious picture, but make sure that the picture looks just neat and tidy and encourages further conversation about work or business.
Header – you have 120 characters to specify what you do. Senior Java Developer, Project Manager – everything is ok, the most important thing is to use the keywords recruiters type in the search engine most often looking for people for specific positions. if you specialize in Java – say it (it will be easier to search for you under Java Developer than Software Developer). Let yourself be found!
Profile background (cover photo) – it can be a billboard with your company’s logo, a photo containing contact details, or an interesting motto – remember to be consistent with the whole profile.
Summary – this is a place where, in a few words (exactly in maximum 2,000 characters), you can summarize your previous activities, experience, the direction of development, expectations regarding new projects. This is certainly a valuable tip for the recruiters reviewing your profile. You can quite clearly specify your strengths and what offers you might be interested in. Don’t be afraid to use it!
Tip: This is also where you can use the option “Show recruiters that you are willing to receive job offers”. If you take advantage of this, you can choose who do you want to communicate your openness to new challenges, what positions and locations you are interested in, and whether you are looking for a job actively or just reviewing selected offers. Such information in your profile may increase your chances of receiving interesting job offers.
Catch me if you can!
The more you say about yourself, the fewer understatements you leave to a potential employer. If you are, for example, a developer looking for a new job – prepare to complete your profile with details of your experience. After all, the profile on LinkedIn is a reflection of your CV.
Of course, it helps to keep a reversed chronology of your working experience, gives room for entering the duration and name of the position and responsibilities, but it is up to you to decide how we do it. If you just enter the name of the position in your profile, with no specific responsibilities, no knowledge of technology – you leave a lot of guesswork for both recruiters and other visitors. Us – recruiters – we can use different ways to search for the positions we are interested in, but if it is up to you to make it easy to find you and to get job offers consistent with your previous experience, take a moment to complete your profile with more detailed information than just the name of the position. So, what should you include? You can add descriptions of the projects you worked on, the technologies you used, the tasks you completed. This section also allows you to share media, i.e. links, photos, presentations, which may be related to your projects or conferences you have participated in.
Remember to keep your profile up to date; if you change jobs, add information about them to your profile.
A long, long time ago…
I don’t deny that kindergarten and crèche are important in the life of everyone who has attended them, but you can skip this information in the Education section… even if you have an exemplary kindergarten title on your account. 😉
So, what should you include? You can transfer information about education straight from your CV. It is worthwhile to include the major and specialization of your completed studies. If you don’t have a diploma and you started working after high school – write about this stage.
Brag about yourself, it is worth it!
If you have certificates and courses to mention – don’t forget to include them. Many employers consider them an advantage. It happens that certain positions even require certain certificates, so recruiters will search for them in candidates’ profiles. Don’t forget this, because if you’ve worked hard and obtained a certificate, typing it in is an easy way to make your image even more professional.
Show me what you know…
The Skills and Confirmation section allows you to include your competencies and have them assessed by other users. If you don’t know it yet – the skills you have typed in are considered keywords for recruiters who use them to find you on the site while searching for specialists suitable for specific projects. Be sure to include the technologies, tools, systems you’ve been using in this section. The three highest-rated competencies will always be displayed as the first thing to everyone viewing your profile. Encourage your colleagues to assess your competences and thus help you to make your profile look professional.
…and how are you seen by others
Teammates, previous employer, project manager – you can ask these people to give you a recommendation. The Recommendations section is interesting and important because it shows the recruiters the opinion of those who have worked with you. Good feedback allows you to be even more confident about your competence and experience and, for example, how you work in a team. You should not be afraid – asking for a recommendation is normal.
If you determine your language level on LinkedIn you have several options to choose from. The most important thing is that you choose the true one. If you are fluent in a foreign language – boldly mark the advanced level, but if you are not, and you mark it – remember: a lie never lives to be old. Just as with entering foreign language skills in your CV, you have to be careful with this on Linkedin. What if somebody asks you a simple question and you don’t know how to answer it and your profile speaks about your proficiency in a foreign language? It doesn’t look too good, does it? Bet on honesty. Arousing doubt in the eyes of a recruiter does not bode well at the very beginning. Lying about one thing can lead to you losing credibility in other areas such as your skills.
If you want to present yourself on LinkedIn in the best way possible – go to your profile now and take a look to see if everything follows the above suggestions. Maybe you’ll want to make some changes? This is a good time!
Remember that your profile is your business card, so you must take care of how you want to be perceived.
International Sales Manager
Account & New Business Manager